As I stood in my local grocery store this week it hit me how utterly ridiculous it is that I need to consult a COMPUTER (a.k.a. my smart phone) to access the best prices. When did shopping become an exercise in how tech savvy you can be and how many apps you can use to clog your phone?
It is complicated enough for me to push a cart, keep Little Bee pumped with Goldfish crackers, watch for stray items being grabbed off the shelves by her or hurled from the cart, navigate each store’s aisles for what I want (because you can never shop at just ONE place for everything you need) AND be expected to walk a straight line without crashing my cart into some unsuspecting senior citizen (because I am looking at my phone for that store’s “Deal ‘o the Day”).
Why is it such a game? Why can’t you just offer me your best price? Am I in a real-live domestic goddess game of Survivor? Will there be a year’s supply of Pop Tarts at the end if I can balance all of this nonsense without losing my mind?
They want your dollars. They want your loyalty.
Every store has an app you should download. E-Clip coupons. Downloadable deals. Save 5% if you do this. Save an extra 10% if you do that. Take $2 off your next order if you throw away 10 minutes of your life every time you shop here and fill out our survey to “tell us how we’re doing”.
What if I do a cartwheel round-off down your aisles while singing your commercial’s jingle… then what does that get me?
I will tell you. A one-way trip to a rubber room.
Stop the ride, I want to get off.
Speaking of rides, remember when you were a kid and for a penny or a nickel you could take a ride on an electric pony? That was some fun technology at the grocery store. I can get behind that.